Talk: Leadership & Culture!

Birgit Breninger is giving a talk at the 7th European Communication Conference in Lugano:

Intercultural Competence® for Effective Communication in Global Environments –

Tracking the Level of Successful Integration of Intercultural Competence in Perception and Cognition

As we encounter ever greater cultural diversity in todays societies, the analysis and assessment of intercultural competence becomes increasingly important in all professional realms. Individuals must now, more than ever, be able to learn and see ‘differently’ and not impose habitually employed preconceptions. The global condition makes it further necessary to re-address issues of communication, culture and competence, especially when it comes to assessing more subtle, unconscious biases. Thereby the vital role of perception is pivotal: based on culturalized perception people make judgements and adapt communication and behaviour accordingly. In order to critically address and functionally understand, when and why people sometimes only ‘talk the talk’ and other times also ‘walk the talk’ in multicultural settings, new directions in communication are needed to understand the interface of communication, culture and biology. For this purpose we propose a novel, integrative and enactive framework: Intercultural Competence® (pronounce: intercultural competence ‘revisted’). We claim that effective and appropriate intercultural communication has to be informed by Intercultural Competence®, which is bound to actions that aim at creating more caring, equal and just societies.

See: https://www.ecrea2018lugano.eu