Thema: Passion or Business? The image of amateur football clubs in social media
The talk will be an attempt to present the results of research on the process of image creation in social media by amateur football clubs. I will verify the research hypothesis by using the method of media content analysis, for example that today’s functioning of non-professional football clubs is determined not only by passion for football, but also by business opportunities. My intention is to determine the image methods and tools used by Austrian or Polish non-professional football clubs on the Internet to create their image. The other goal is to define similarities and differences in public relations actions concerning professional and non-professional sport. Mateusz Sobiech is a visiting scholar from Maria Curie-Skłodowska University in Lublin (Poland).
Vortragende: Mateusz Sobiech